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APTUS SOLUTION PROFESSIONAL
Aptus Health’s clients have access to the world’s largest healthcare professional community, Univadis, as well as to the leading healthcare consumer communities and mobile apps through its MedHelp division. The company offers an end-to-end s olution-including strategy, solution design, customer segmenting, advertising, and actionable analytics-for engaging both healthcare professionals and consumers in personalized, relevant digital content. With the international talent and expertise we’ve developed in-house, Aptus Health is the partner to guide them.” These changes demand that companies re-evaluate how they engage their target healthcare professionals and consumers to achieve their respective business objectives. “Our industry is facing increasing complexity, with commercial models, payment models, and care delivery models all experiencing a transformation. “Over the years, we’ve evolved our capabilities to help our clients achieve a wide range of digital health engagement goals across a wide range of populations-the name Physicians Interactive no longer tells the whole story,” said Joseph Caso, Chief Executive Officer at Aptus Health. The new brand builds on Physicians Interactive’s years of success helping life sciences engage targets in integrated campaigns that empower better decisions and drive business results. The change comes as the company extends into new geographic markets and expands its offerings to address a growing need for integrated digital health engagement strategies aimed at both healthcare professionals and consumers. To better reflect its role as a partner for global digital health engagement, Physicians Interactive recently announced it is now Aptus Health. Financial terms of the deal were not disclosed.Physicians Interactive Becomes Aptus Health, Offering a Global Digital Health Engagement Solution The acquisition is expected to be completed in October and is subject to customary closing conditions. “Together, we can leverage our combined strengths to extend our reach and engagement to health care professionals, patients and consumers.”Īptus Health will continue to operate as an independent subsidiary of WebMD, as the companies build on and integrate products, platforms, and services. “Aptus Health is highly complementary to WebMD’s existing professional and consumer brands, making them an excellent addition to our platforms,” said Bob Brisco, WebMD CEO. Location-based mobile advertising and marketing solutions driven by consumer Messaging platform and Tomorrow Networks, which offers data-driven, Which supports patient engagement and adherence via an integrated mobile In addition, the transaction includes Aptus Health’s EngagedMedia, The acquisition includes Aptus Health’s core brand Univadis,Ī global information and education platform delivering medical news, conferenceĪnd research updates and thought-leader education to 4 million HCPs in 91Ĭountries. By applying this portfolio of assets-informed by rich data and analytics-Aptus Health designs and builds integrated multichannel engagement solutions that allow its clients to connect with their customers at key points in their decision-making journeys and impact behavior at scale. that offers health and life sciences companies an integrated approach to engaging healthcare professionals, consumers, and other stakeholders through an array of high-value digital information channels and services. Integrated Multichannel Solutions for Health and Lifeįounded in 2008, Aptus Health is a wholly-owned subsidiary of Merck & Co., Inc.